JibJab Celebrates 30 Years of Star Wars
The blog has been dormant for the past couple weeks – but back from our honeymoon (pictures coming!), I have a slew of quick posts that should have been covered earlier and warrant greater depth… so my...
View ArticleApple Actively Promoting Facebook App Store Page
As I have written numerous times before: “finding” (ie search and filtering) becomes exponentially more difficult as inventory grows. Apple’s app gallery faces this problem (as do giants like eBay,...
View ArticleMicrosoft’s “Office Social Connector” (aka Facebook Connect for Outlook) is...
But tying together the web’s most visited site (Facebook) with arguably the most important communication platform (email) is both natural and a long time coming. And with this week’s announcement of...
View ArticlePredators Uses Facebook Connect to “Blow Up Your Friends’ Heads”
This is one of the more creative and fun Facebook Connect implementations. Predators – a surprisingly good movie, promise! – launched a Facebook viral campaign in conjunction with their national launch...
View ArticleIt’s All About Personalization (2011)
Two years ago (somehow it’s been that long), I gave 20 predictions for digital media & e-commerce in 2009. This year, I am going to do it slightly differently and write individual posts about...
View ArticleFacebook Connect As a Registration & Login Flow
Reading OM’s article “My web without Facebook Connect“, I was reminded of an blog post I recently wrote and regularly reference (“Facebook as a conversion tool: registration flows.“). OM’s point is...
View ArticleFacebook’s Comment System is Important. Here’s why.
Facebook rolled out their long-awaited commenting system today. Like other publishers, I immediately installed it on my blog (just scroll down a little and try it out)… here’s why it’s important: 1....
View ArticleUse Facebook Connect to Eliminate Mobile App Registration, Login
I have two mobile application pet peeves: 1. when the first thing I see is a registration flow. 2. and when the registration doesn’t use Facebook’s steamlined flow. The goal for app developers is to...
View ArticleHulu Gives Away a Month of Hulu Plus for Facebook Connect
After my rather public Netflix cancellation , I was lured into Hulu Prime with their Facebook Connect promotion: a free month of Hulu Prime if you connect your Hulu account to Facebook. Smart for Hulu...
View ArticleFacebook Login, Again a Conversions Boost
I’ve written about the benefits of using Facebook connect as a registration path: 1. it’s becoming universal and therefor familiar 2. users are more likely to pass information through via Facebook than...
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